Buy cook books - if Alliance see Shandrina (50,66) in Ashenvale by Mystral Lake - sells for 90s.  If Horde - see Wulan in Desolace (26,69) - again sells for 90s.  This will take you to 225.  Then off the Dirge in Gadgetzan (butcher in inn) sends you on a quest to get 3 items (12 giant eggs - owlbeasts in the Hitnerlands; 10 zesty clam meat - saltwater snapjaws in Tanaris and 20 Alterac cheese - buy from a cheese vender in Stormwind City 5 for 40s) - return to get Artisan cookbook which will take you to 300.